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Athletic communications stay light in welcome

Athletic communications stay light in welcome

In this Purple Wildcats Insider update, Steven Goldstein analyzes the Northwestern communications light-hearted approach to preface the Chris Collins hiring.

Staring at it for longer than a few seconds hurls your sanity across the computer monitor. It's a picture of a wide-eyed troll doll, complete with a bemocking grin and purple hair standing on end. Retweeted by Northwestern athletics' official Twitter account, it's the perfect encapsulation for everything that went down Wednesday. Long before alarm clocks pierced and the day dubbed by Wildcat...

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